Privacy Policy

 We are sure you are aware the rules around contacting you and the use of your data has changed.

BLYTH LTD comply with the General Data Protection Regulations 2018 (GDPR) and take the storage and use of personal data very seriously.

To comply with these new obligations we've updated our privacy policy. Please visit

This privacy policy details the type of information we process and how that might affect you. We only collect information for legitimate day to day business use and only store contact information in line with legal requirements. If you would prefer that we do not hold your contact information please contact to confirm.

We may update this privacy policy periodically and the latest version will be posted on to our website, at which point any changes will be immediately effective.

If you have any queries in relation to the above, please do not hesitate to get in contact.

Who we are

BLYTH LTD operate from our premises at 15 Ashville Way, Whetstone, Leicester, LE8 6NU and via our website at Our contact telephone number is 0116 2861617

How and when we collect your personal data

During the course of your business with us we may collect personal data such as your name, address, telephone numbers and email addresses. We do not collect or store bank details from any clients (vendors) who have shown BACS as their preferred payment method.

We do not collect or store any Card information from Clients (vendors) making payment by Credit/Debit Cards. All Card information is destroyed at time of processing payments and is not recorded or filed for future use.

Visitors to our website may also provide certain information to us via our online enquiry form. This may include your IP address, geographical information, etc.

In addition some information is provided by third parties when they instruct us to act on their behalf.

CCTV operates throughout our premises, both inside and out, and those images are stored for security and training purposes only.

What personal data do we process and why?

We only collect your name, address, telephone number and email address under the following circumstances:

You register an interest via our website online enquiries

You contact our Sales via telephone / email or as a result of a visit from one of our sales representatives requesting quotations and information.

The supply of Sales Invoices, statements etc.

You ask to be placed on our mailing lists.

We collect this information for legitimate business reasons and only store contact information in line with legal requirements.

Our showroom and offices are protected by CCTV for the safety of our employees, clients and visitors. CCTV images are stored for a reasonable amount of time and may, in the case of theft for example, be passed to third parties if they have and can prove a legal right to access.

We collect these images for legitimate business and security reasons.

Access to Data:

It is essential that staff with the relevant permissions have access to your data in order to efficiently run the business. All our computers are password protected.

Retention of Data

BLYTH LTD will securely store data for the periods laid out in their Data Retention Schedule which in the majority of cases is seven years or in line with relevant laws or regulatory obligations (for instance HMRC).

Transfer of Data

BLYTH LTD will not release your information to third parties to use for their own purposes. We do share data with third parties when it is necessary in order to complete a service.

We do not Transfer, sell or exchange your data to any third parties for mailing lists or telephone sales.

BLYTH LTD in certain circumstances may have an obligation to provide data to third parties for the prevention and detection of crime and for anti-money laundering checks.

We collect this information for legitimate business reasons.

We do not transfer your data to other websites although we may have links on our own website to others and we would recommend that you check their privacy policy before providing any personal information.

How do we keep your data secure?

We take all appropriate and reasonable steps to keep your data secure by means of physical protection, passwords, anti-virus protection and staff training.

Your Consent

By submitting any personal information to us you consent to the use of information as set out in this privacy policy. We reserve the right to amend or modify this privacy policy and if we do so we will post the changes on our website. It is your responsibility to check this privacy policy every time you submit information to us. Your use will signify that you agree to any such changes. You have a right to request withdrawal of consent at any time.

Your right to be forgotten and withdrawal of consent

Under Article 17 of the GDPR individuals have the right to have personal data erased. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances, details of which can be found on the Information Commissioner’s Office website. We will action any right to be forgotten within one month of the request being made to us unless we have a legal obligation to keep or in the exercise or defence of legal claims.

Contact Information

If you have any queries regarding BLYTH LTD’s Privacy Policy please contact the office by mail, telephone or email.







T: 0116 2861617


You may also contact us on the above address in respect of any complaint relating to the processing of your personal data. You may also raise a complaint with the Information Commissioner’s Office (ICO) at